Our partner needed support in building the strategy and positioning of their NGO brand. This would help them structure their efforts in educating kids in small towns in Bulgaria through cinema and kickstart their first film festival.

Ars Kino

Brand building

Brand Building, Visual identity Design, Design system, Creative Direction, Art Direction, Illustrations, Print design

Our team was hired to build the brand communication and positioning strategy of ARS kino. They educate kids from small towns in Bulgaria through cinema and are about to organise their first film festival.In addition to the strategic plan, we crafted a neat visual identity that communicates their values and messages. We chose the direction of colourful but high contrast style coupled with tailored illustrations. This strategic approach and new visual presentation would help ARS kino become more recognisable when applying for funding and attract sponsorships. We believe this is the push they need in order to reach even wider audience and to help even more kids love and learn through cinema.