Creative Direction, Art Direction, UI/UX Design, Prototyping, Interactions Design, Motion Design, Front-end development
Our partners had written a book with a series of short stories involving their green mascot, as a continuation of their CSR campaign for cleaner environment. In order to reach a wider audience our first move was to make the book digital. For the engagement we decided to make the stories more lively and interactive with some small innovation. We pushed the limits of a technology for vector animation rendered in the browser (lottie) and it worked perfectly.
In a few words
Web based interactive book with short stories as an extension of country wide CSR campaign.